Meta hit with trademark lawsuit over new infinity symbol logo

A woman holds a smartphone with the Meta logo in front of Facebook’s new Meta logo displayed in this illustration photo taken October 28, 2021. REUTERS/Dado Ruvic

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  • Blockchain non-profit Dfinity Foundation says Meta’s infinity sign logo will be confused with its own
  • Lawsuit said association with Meta could hurt privacy-focused companies

(Reuters) – A nonprofit blockchain developer sued Meta Platforms Inc in California federal court on Friday, alleging that a new logo adopted by the company formerly known as Facebook will confuse consumers with its own infinity symbol logo.

Dfinity based in Switzerland mentioned being associated with Meta’s “sordid” history with user privacy could hurt the nonprofit’s efforts to lure people to its blockchain platform, which it wants to use to “take on Big Tech and its increasing control over user data”.

Dfinity was founded in 2016. Its internet computer is a public “infinite” blockchain network designed to host authenticated smart contracts. He registered a federal trademark for his infinity symbol logo in 2018.

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Meta, Dfinity and Dfinity’s attorney did not immediately respond to requests for comment.

Facebook Inc renamed Meta last October to reflect its intention to focus on the virtual reality “metaverse”. Meta described its new logo as a “continuous loop” that resembles both the letter “M” and an infinity sign, “symbolizing endless horizons in the metaverse.”

Dfinity’s lawsuit said Meta’s logo is similar to its logo. He also said that a Meta executive described his intention to adopt blockchain technologies in an internal memo, which would add to the risk of confusion between companies.

Dfinity asked the court to restrain Meta from using the logo and for an indefinite amount of damages.

The case is Dfinity Foundation v. Meta Platforms Inc, US District Court for the Northern District of California, No. 3:22-cv-02632.

For Dfinity: Dennis Ellis d’Ellis George Cipollone O’Brien Annaguey

Read more:

Facebook changes name to Meta as it refocuses on virtual reality

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James V. Hayes