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20 Gender-Neutral Beauty Brands to Shop Now

Explore a new era of self-expression.

Headshot of Chelsea HallBy Chelsea Hall
21 gender neutral beauty products to shop now
courtesy of brands

In the beauty world, long-held standards are rapidly shifting as a new era emerges—one marked by inclusivity, acceptance, and self-expression. And thank god for that! One of the most exciting and transformative movements within this evolution is the rise of gender-neutral beauty. In the past, the beauty industry primarily catered to a binary notion of gender, adhering to rigid standards that dictated what was considered “feminine” or “masculine.”

However, things are changing, with an increasing number of people challenging and redefining these antiquated views. Makeup, skin care, and grooming products are no longer confined to gender-specific categories. Instead, they are now tools of expression, empowering individuals to explore and celebrate their unique preferences and styles.

Read on as we highlight the trailblazing brands (and hero products) that are breaking barriers, shattering stereotypes, and celebrating the beauty in us all.


Milk Makeup Hydro Grip Hydrating Makeup Primer

Hydro Grip Hydrating Makeup Primer

Milk Makeup Hydro Grip Hydrating Makeup Primer

$38 at Sephora$55 at Walmart

Milk Makeup is a groundbreaking beauty brand at the forefront of the genderless beauty movement. Through its innovative product range, from vegan skin care essentials to vibrant cosmetics, it empowers everyone to explore and redefine traditional beauty standards. Specifically, the brand’s Hydro Grip Hydrating Makeup Primer is a game-changing product that deserves a spot in every makeup lover’s skin care routine. This versatile stick minimizes the appearance of pores and fine lines while providing a flawless canvas for makeup application.

Fenty Skin Travel-Size Start'r Set with Mineral SPF

Travel-Size Start'r Set with Mineral SPF

Fenty Skin Travel-Size Start'r Set with Mineral SPF

Since its conception, Fenty Beauty has been revolutionizing the industry with a diverse approach to beauty. (Thanks, Rihanna!) With a commitment to catering to all skin types and tones, Fenty Skin offers a quintessential range of practical and luxurious skin care products that prioritize healthy, glowing skin no matter how one identifies.

Ole Henriksen Banana Bright+ Vitamin C Brightening Eye Crème

Banana Bright+ Vitamin C Brightening Eye Crème

Ole Henriksen Banana Bright+ Vitamin C Brightening Eye Crème

Ole Henriksen has reigned as a top skin care brand for nearly 40 years, thanks in no small part to its comprehensive lineup of inclusive and results-driven products crafted to promote radiant and healthy skin for everyone. A true gem within the brand’s range, the Banana Bright+ Eye Crème is enriched with a potent triple vitamin C complex and infused with real gold. This exceptional formula not only effortlessly color-corrects and revitalizes fatigued under-eyes, but also provides a crease-resistant and long-lasting concealer solution, making it a beauty hero for anyone pursuing flawless and refreshed-looking eyes.

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Byredo Mojave Ghost Eau de Parfum

Mojave Ghost Eau de Parfum

Byredo, the renowned fragrance and beauty brand, is leading the charge in promoting genderless beauty through its captivating and boundary-breaking products. The brand’s philosophy centers on the belief that beauty is not limited by gender, inspiring individuals to express themselves authentically. One standout scent that continues to garner extreme popularity between both genders is the sweet and woody Mojave Ghost. Byredo’s commitment to genderless beauty extends beyond fragrances and skin care, as the brand even offers a stunning line of gender-neutral makeup products.

Boy Smells Les Room Spray

Les Room Spray

Boy Smells Les Room Spray

Boy Smells empowers everyone to embrace their definition of beauty, making it a must-try brand for those seeking a genderless and inclusive experience in the world of fragrance. It challenges traditional norms and encourages individuals to express their true selves with its unique scents and sleek packaging. A hero product to try out for a soothing sweet addition to your home or office space is its newly released Les Room Spray. Experience the captivating allure of one of Boy Smells’ best-selling fragrances (pictured here). This scent combines notes of rice powder, peach blossom, cardamom, cedar, and pear, bringing a relaxed ambiance to any room.

Aesop Geranium Leaf Body Cleanser

Geranium Leaf Body Cleanser

Aesop Geranium Leaf Body Cleanser

With a philosophy rooted in efficacy and inclusivity, Aesop emphasizes that skin care is for everyone, regardless of gender. By offering a carefully curated collection of gender-neutral skin care essentials and fragrances, the brand encourages individuals to prioritize self-care and embrace a holistic approach to beauty that transcends traditional gender boundaries. Want every shower session to feel like a trip to the spa? Reach for the Geranium Leaf Body Cleanser. This refreshing, gender-neutral product is one of the brand’s most popular offerings that will gently wash away the day without stripping the skin of its natural oils.

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Humanrace All In Starter Set: Skin and Body

All In Starter Set: Skin and Body

Humanrace All In Starter Set: Skin and Body

Humanrace Skincare is the brainchild of music mogul Pharrell Williams. Designed to meet the needs of everyone, the innovative brand prioritizes sustainability and simplicity. Through its gender-neutral formulations and minimalist packaging, Humanrace empowers individuals to embrace their unique beauty and foster a more diverse beauty industry for all. For a total dose of what the skin care powerhouse has to offer, give the All In Starter Set a test drive. The kit comes equipped with a rice powder cleanser, a lotus enzyme exfoliator, a humidifying face cream, and a white clay and charcoal body bar to cater to all of your skin care woes.

Youth To The People Superfood Antioxidant Cleanser

Superfood Antioxidant Cleanser

Youth To The People Superfood Antioxidant Cleanser

Crafted with love and backed by a commitment to clean and sustainable ingredients, Youth To The People offers a personalized range of gender-neutral products that cater to your unique needs. The Superfood Cleanser, in particular, gets so much praise for its antioxidant-packed formula. Embrace the freedom to be yourself and upgrade your beauty routine all the vitamin-rich products that YTTP offers.

Chanel Boy de Chanel Foundation

Boy de Chanel Foundation

Chanel Boy de Chanel Foundation

Chanel Beauty is setting a new standard for gender inclusivity, and its revolutionary Boy de Chanel range showcases this commitment. While Boy de Chanel was originally designed for men, it also allows women to embrace a minimalist makeup routine. With its lightweight formulations and natural finish, the Boy de Chanel range empowers all individuals to effortlessly enhance their features and achieve a subtly radiant look.

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Le Labo Santal Eau de Parfum

Santal Eau de Parfum

Le Labo is redefining genderless beauty with its iconic scents and neutral packaging. Santal 33 continues to be a crowd favorite, beloved by all genders. With its rich and versatile aroma, Santal 33 exemplifies the brand’s commitment to inclusivity, and cements its status as a gender-neutral fragrance that transcends traditional boundaries. No matter how you identify, Le Labo’s approach to beauty invites you to experience the art of fragrance without limitations.

Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum

Baccarat Rouge 540 Eau de Parfum

Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum

With a dedication to crafting exceptional fragrances, Maison Francis Kurkdjian’s assortment transcends gender boundaries, appealing to individuals seeking unique and captivating aromas. The cult-favorite Baccarat Rouge 540 is a prime example of the luxury perfumery’s genderless approach. Both men and women are instantly drawn to its intoxicating blend of saffron, cedarwood, and jasmine, deeming it a must-have scent to add to your arsenal.

Non Gender Specific Everything Mask

Everything Mask

Non Gender Specific Everything Mask

Non Gender Specific is a groundbreaking skin care brand that champions the concept of abandoning traditional beauty norms. Focusing on inclusivity and individuality, its products cater to all genders, promoting self-expression and confidence. The Everything Mask, in particular, takes skin care to new heights. Formulated with a potent blend of kaolin, bentonite, and illite clay to effectively reduce breakouts, and apricot seed powder to brighten and diminish dark spots, this luxurious facial mask is the perfect product to banish any and all impurities.

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Nécessaire The Body Retinol - Repair Serum

The Body Retinol - Repair Serum

Nécessaire The Body Retinol - Repair Serum

Focusing on clean, effective, and luxurious formulations, Nécessaire’s line allows all individuals to indulge in a premium self-care experience. The Body Retinol stands out as a star product, harnessing the power of retinol to smooth and rejuvenate the skin, leaving the skin barrier nourished, firm, and, yes, radiant.

Haus Labs by Lady Gaga Color Fuse Talc-Free Powder Blush

Color Fuse Talc-Free Powder Blush

Haus Labs by Lady Gaga Color Fuse Talc-Free Powder Blush

Haus Labs, the visionary beauty brand spearheaded by Lady Gaga, is defying conventions and empowering individuals to express themselves authentically with a collection of products that urge wearers to embrace their unique identities. Among the standout offerings, the highly pigmented Color Fuse Talc-Free Powder Blush steals the spotlight, delivering a vibrant and long-lasting color payoff that effortlessly enhances every skin tone, making it a must-have for those seeking bold and expressive looks.

Malin + Goetz Eucalyptus Deodorant

Eucalyptus Deodorant

Malin + Goetz Eucalyptus Deodorant

Malin + Goetz offers an array of skin care, hair care, and fragrance products that cater to all genders. Specifically, the best-selling Eucalyptus Deodorant is the one to know. Formulated without alcohol, aluminum, or parabens, this clean deodorant provides a refreshing and long-lasting odor protection that appeals to just about everyone.

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The Ordinary Glycolic Acid 7% Exfoliating Toning Solution

Glycolic Acid 7% Exfoliating Toning Solution

The Ordinary Glycolic Acid 7% Exfoliating Toning Solution

Focusing on transparency and potent formulations, The Ordinary offers an extensive range of products for all genders and skin care concerns. Notably, the Glycolic Acid 7% Exfoliating Toning Solution has garnered a devoted following, harnessing the exfoliating power of glycolic acid to improve skin texture, fade hyperpigmentation, and even in some cases banish underarm odor—making this multipurpose product an essential addition to any gender-neutral skin care routine.

Jecca Blac Glow Drops

Glow Drops

Jecca Blac Glow Drops

Jecca Blac is a pioneering beauty brand with a mission to empower individuals to express themselves authentically. The brand was founded on the premise of representing all beauty enthusiasts regardless of gender, pronouns, or sexuality. These Glow Drops literally shine bright, providing a versatile and illuminating effect that enhances any look.

NOTO Botanics Agender Oil

Agender Oil

NOTO Botanics Agender Oil

With a deep-rooted commitment to celebrating genuine self-expression and embracing diverse beauty, Noto Botanics advocates for individuality and fosters a vibrant and conscious community. The brand offers a multi-use clean beauty line enriched with powerful yet simple ingredients. For the uninitiated, the Agender Oil is a gender-free vegan hydrating oil that softens and protects hair anywhere on the body. Enriched with moisture-rich hemp seed oil, smoky vetiver, and soft lavender, this nutrient-dense oil will surely enhance your body and self-care routine after one use.

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ONE/SIZE by Patrick Starrr Ultimate Blurring Setting Powder

Ultimate Blurring Setting Powder

ONE/SIZE by Patrick Starrr Ultimate Blurring Setting Powder

One/Size, a paradigm-shifting beauty brand inspired by its founder and digital icon, Patrick Starr, is shaking up the beauty industry by promoting fluid beauty and elevating the voices of the unheard. With a mission centered around a one-size-fits-all concept and meaningful connection, the brand creates a safe space for everyone to express themselves radically. The Ultimate Blurring Setting Powder sits at the helm of One-Size’s extraordinary product lineup, delivering a flawless finish and long-lasting hold to any makeup look.

JVN Hair JVN x GLSEN Pride Hair Set

JVN x GLSEN Pride Hair Set

JVN Hair JVN x GLSEN Pride Hair Set

Now 16% Off

Hairstylist and television personality Jonathan Van Ness is on a mission to change the industry from within. It makes sense, then, that his eponymous brand, JVN Hair, combines effective and clean ingredients in an innovative hair care collection, emphasizing hair health for all hair textures. In honor of Pride Month, one of the distinctive offerings is the JVN x GLSN Pride Hair Set, which features the hydrating Leave-In Conditioning Mist and Nourishing Shine Drops known for delivering brilliant shine.

Headshot of Chelsea Hall
Chelsea Hall

Chelsea Hall is a fashion and beauty writer based in New York City. 

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