Skip to Content

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy.

The Launch: Fashion News to Know This August

Get your summer shopping done before the season abruptly ends.

Headshot of Claire SternBy Claire Stern
loewe east hampton storepinterest icon
Brett Beyer

We regret to report that summer is sadly nearing its end. Fortunately, there’s a full slate of fashion news and collaborations to whet your palette until Labor Day hits—and maybe even get you psyched for fall. Starting off with Loewe’s spacious new East Hampton store and Mother’s vintage-inspired capsule collection, “Lost & Found,” here’s everything you need to know—and buy—this August so far. Keep checking back for more.


Loewe Opens New Store in East Hampton

Loewe Opens New Store in East Hampton

Loewe Opens New Store in East Hampton

$790 at Saks Fifth Avenue
Credit: Brett Beyer

Who: Loewe

What: New store

Where: 20 Main Street, East Hampton, NY

Why: Like the rest of the fashion crowd, Loewe is putting down roots out east—specifically on Main Street in East Hampton. The Spanish house’s new 3,000-square-foot retail space features signature codes, along with eco-friendly store displays made using recyclable blocks. Expect the latest collections, bags, and even some special objects, like a pair of pots by Japanese straw artist and Loewe Craft Prize 2018 finalist ARKO.


Mother Launches Vintage-Inspired Fall Capsule Collection

Mother Launches Vintage-Inspired Fall Capsule Collection

Mother Launches Vintage-Inspired Fall Capsule Collection

Credit: Courtesy Mother

Who: Mother

What: “Lost & Found” collection

Where: Online at

Why: Fall is just around the corner—and Mother is ushering in the new season with a vintage-tinged 11-piece capsule collection, “Lost & Found,” which references throwback styles from the ’70s and ’80s. (Think: trucker hats, two-tone tops, and dark-wash denim.) We love the retro stripes on this fitted crewneck tee in particular.

Headshot of Claire Stern
Claire Stern
Digital Director

Claire Stern is the Digital Director of Previously, she was Deputy Editor of Her interests include fashion, food, travel, music, Peloton, and The Hills—not necessarily in that order. She used to have a Harriet the Spy notebook and isn’t ashamed to admit it.


portable fans

The 20 Best Personal Portable Fans of 2023

the realreal fashion insiders

5 Insiders on How to Find Deals on The RealReal

barbie movie costumes

The 10 Best Barbie Costumes to Wear in 2023

bras for small busts

20 Best Bras for Small and Petite Busts

Advertisement - Continue Reading Below
Advertisement - Continue Reading Below
twitter icon
youtube icon
facebook icon
instagram icon
pinterest icon
Hearst Fashion and Luxury Collection - A Part of Hearst Digital Media

A Part of Hearst Digital Media

We may earn commission from links on this page, but we only recommend products we back.

©2023 Hearst Magazine Media, Inc. All Rights Reserved.

Privacy NoticeCA Notice at CollectionYour CA Privacy Rights/Shine the LightDAA Industry Opt OutTerms of UseSite Map
Cookies Choices