Amazon Prime Day kicks off today, which means, for two precious days, fashion lovers get to scour the depths of Amazon in search of incredible deals on fabulous items. Case in point: JW Pei bags. You can’t scroll through Instagram or TikTok for long without seeing one of these incredibly popular bags, usually the Gabbi style, adorning the arm of a celebrity or influencer.

Until the clock strikes midnight PST on July 12, the beloved Gabbi is 20 percent off. That’s $16 off this already-affordable bag, bringing the price down to a whopping $63.99. You also get free shipping during the retailer’s epic shopping event, and if you purchase today, your goods are guaranteed to arrive in time for the rest of summer.

The mini shoulder bag has quickly become a favorite of street style royalty, whether it be actresses like Megan Fox or supermodels like Gigi Hadid, Hailey Bieber, or Emily Ratajkowski. As for what color to go for, the options are vast. Will you go for a bright blue style like Fox, or a bold neon orange hue like Ratajkowski? Or maybe keep it tame with a neutral yellow bag like Hadid? With 24 on-sale color options to choose from, the perfect statement bag is only a scroll away.

Gabbi Handbag - Orange
JW Pei Gabbi Handbag - Orange
Shop at Amazon
Gabbi Handbag - Light Yellow
JW Pei Gabbi Handbag - Light Yellow
Gabbi Handbag - Light Blue
JW Pei Gabbi Handbag - Light Blue
Gabbi Handbag - Black
JW Pei Gabbi Handbag - Black
Gabbi Handbag - Grass Green
JW Pei Gabbi Handbag - Grass Green
Gabbi Handbag - Light Purple
JW Pei Gabbi Handbag - Light Purple
Gabbi Handbag - Dark Brown
JW Pei Gabbi Handbag - Dark Brown
Gabbi Handbag - Beige
JW Pei Gabbi Handbag - Beige
Gabbi Handbag - Pink
JW Pei Gabbi Handbag - Pink

Created by husband and wife duo Yang Pei and Stephanie Li in 2016, JW Pei has quickly risen in popularity thanks to its line of sustainably made accessories. The Gabbi, constructed from vegan leather and sourced from recycled plastics, features a croissant-like shape with a single, ruched top handle and a curved base. On the inside, you’ll find a faux suede interior that snaps shut using a magnetic closure. Don’t be fooled by its miniature shape, though, because this bag can still hold all your necessities. Small but mighty, some might say.

If you want another It bag to add to your collection in addition to the must-have Gabbi, the brand’s other bestselling style, the Abacus, is also marked down for Prime Day. Shop the Abacus and our other favorite JW Pei styles on while they’re on sale. And keep a watchful eye, because some have even been included in Lightning Deals.

Abacus Top Handle Bag - Lime Green
JW Pei Abacus Top Handle Bag - Lime Green
Abacus Top Handle Bag - Lake Blue
JW Pei Abacus Top Handle Bag - Lake Blue
Abacus Top Handle Bag - White
JW Pei Abacus Top Handle Bag - White
Abacus Top Handle Bag - Silver
JW Pei Abacus Top Handle Bag - Silver
Abacus Top Handle Bag - Orange
JW Pei Abacus Top Handle Bag - Orange
Abacus Top Handle Bag - Rose Red
JW Pei Abacus Top Handle Bag - Rose Red
On Sale
Eva Shoulder Handbag - Light Yellow
JW Pei Eva Shoulder Handbag - Light Yellow
On Sale
Fae Top Handle Crossbody - Nutella
JW Pei Fae Top Handle Crossbody - Nutella
On Sale
Carly Saddle Bag - Dark Green
JW Pei Carly Saddle Bag - Dark Green
On Sale
Joy Shoulder Bag - Chili
JW Pei Joy Shoulder Bag - Chili
Ruby Shoulder Bag - Brown
JW Pei Ruby Shoulder Bag - Brown
Headshot of Bianca Rodriguez
Bianca Rodriguez
Fashion & Luxury Commerce Manager

Bianca Rodriguez is the Fashion & Luxury Commerce Manager at Hearst Magazines, covering fashion, beauty, and more for Cosmopolitan, Elle, Esquire, Harper’s BAZAAR, and Town & Country. She likes lounging about with a good book and thinks a closet without platform sneakers is a travesty.

Headshot of Dale Arden Chong

Dale Arden Chong is the Senior Fashion Commerce Editor at ELLE.com. Previously, she was an editor at MensHealth.com and has written for Who What Wear, GLAMOUR, The Coveteur, and more. She loves fashion, food, and art, among other things—but her greatest love is K-pop idol V of BTS. 

Headshot of Meg Donohue
Associate Fashion Commerce Editor

Meg is the Associate Fashion Commerce Editor at ELLE.com where she researches trends, tests products, and looks for answers to all your burning questions. She also co-writes a monthly column, Same Same But Different. Meg has previously written for Cosmopolitan and Town & Country. Her passions include travel, buffalo sauce, and sustainability. She will never stop hoping for a One Direction reunion tour.