First Look at Rebekka Bay's First Collection for Gap
Of course, there are the great basics in there too.
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Gap is synonymous with words like classic, basic, and American. It's a brand that we've all been familiar with for as long as we could tie our own shoes. Which is why when we featured Rebekka Bay in our February issue when she was named the brand's new creative director, we had high hopes for what was to come.She told ELLE she wanted to focused on what is "iconic." "At Gap," she said, "we do basics really well. We're not that good with fashion, and we're not that modern."We happen to disagree, respectfully of course. After checking out the full look book, we've already spotted a few fashion pieces we're dying over: a white raw seam detail shirt dress, denim floral moto jacket, striped crop pants to name a few.
Of course, there are the great basics in there too. Click through to see all the looks from Rebekka Bay's first collection for Gap.
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Ruthie Friedlander is the founder of At Large Agency, a content strategy agency based in New York City. She is also the co-founder of The Chain, an eating disorder support system. She is the former site director of InStyle.com. Prior, she was the deputy editor of ELLE.com. Before that, she worked at Chanel, where she was responsible for growing online editor relationships and strategizing social media. She graduated from NYU’s Gallatin School with a concentration in computer science and media studies. In her free time, she likes to do crossword puzzles, dress up, and drink copious amounts of coffee.
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